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CHEN Jun-hua, WANG Zi-qi. Brand development for modern agribusiness in China——A case study on Chaoda Modern Agricultural Group[J]. Fujian Journal of Agricultural Sciences, 2009, 24(6): 596-601.
Citation: CHEN Jun-hua, WANG Zi-qi. Brand development for modern agribusiness in China——A case study on Chaoda Modern Agricultural Group[J]. Fujian Journal of Agricultural Sciences, 2009, 24(6): 596-601.
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Brand development for modern agribusiness in China——A case study on Chaoda Modern Agricultural Group

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  • This paper discusses the process,core contents and strategies for brand development employed by Chaoda Modern Agriculture Group.Based on the case study,recommendations on brand development for modern agribusiness in China are presented.
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