• 中文核心期刊
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WANG Zheng-huan. On Brand Management for Agriculture Products[J]. Fujian Journal of Agricultural Sciences, 2009, 24(2): 179-182.
Citation: WANG Zheng-huan. On Brand Management for Agriculture Products[J]. Fujian Journal of Agricultural Sciences, 2009, 24(2): 179-182.

On Brand Management for Agriculture Products

  • Brand management has become an important option to solve the contradiction existing in China's current agriculture trade.On the one hand,surplus of agricultural commodities need market outlets.On the other hand,a serious undersupply of branded products hampers the market development.Although a few branded agricultural products have been created,developmental and promotional problems continue to muddle the trade.This paper proposes a culture-oriented approach to guide the brand management for the agricultural products.
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