现代农业企业品牌建设研究——以超大现代农业集团为例

Brand development for modern agribusiness in China——A case study on Chaoda Modern Agricultural Group

摘要: 以超大现代农业集团为例,全面揭示其品牌建设发展历程、核心内容以及发展战略等,并在此基础上提出对策建议,探索品牌建设客观规律,以推进我国现代农业企业品牌建设。

Abstract: This paper discusses the process,core contents and strategies for brand development employed by Chaoda Modern Agriculture Group.Based on the case study,recommendations on brand development for modern agribusiness in China are presented.