Respected readers, authors and reviewers, you can add comments to this page on any questions about the contribution, review, editing and publication of this journal. We will give you an answer as soon as possible. Thank you for your support!
CHEN Jun-hua, WANG Zi-qi. Brand development for modern agribusiness in China——A case study on Chaoda Modern Agricultural Group[J]. Fujian Journal of Agricultural Sciences, 2009, 24(6): 596-601.
Citation:
CHEN Jun-hua, WANG Zi-qi. Brand development for modern agribusiness in China——A case study on Chaoda Modern Agricultural Group[J]. Fujian Journal of Agricultural Sciences, 2009, 24(6): 596-601.
CHEN Jun-hua, WANG Zi-qi. Brand development for modern agribusiness in China——A case study on Chaoda Modern Agricultural Group[J]. Fujian Journal of Agricultural Sciences, 2009, 24(6): 596-601.
Citation:
CHEN Jun-hua, WANG Zi-qi. Brand development for modern agribusiness in China——A case study on Chaoda Modern Agricultural Group[J]. Fujian Journal of Agricultural Sciences, 2009, 24(6): 596-601.
This paper discusses the process,core contents and strategies for brand development employed by Chaoda Modern Agriculture Group.Based on the case study,recommendations on brand development for modern agribusiness in China are presented.
DownLoad: