Effectiveness of Network Communication through Publication of Trade Journals—Using Fujian Journal of Agricultural Sciences Statistics for Discussion
-
摘要:
目的 分析农业学术期刊的网络传播效果，提升期刊的传播力和影响力。 方法 以《福建农业学报》为研究对象，分别统计其2012—2017 年在OA（开放获取）平台和中国知网（CNKI）平台上的网络传播情况，包括年下载量和浏览量、用户地域分布和单位分布，以及2008—2017年10 a间文献的总下载量、篇均下载量和下载频次区位分布。 结果 （1）2012—2017 年6 a期间，《福建农业学报》在OA平台的下载量和浏览量分别为153.91万次和367.02万次，分别是CNKI平台的5.33倍和12.19倍，且两个平台的网络访问量均呈不断上升趋势。（2）OA平台2008—2017年10 a间文献下载总量达104.29万次，篇均下载量503次，明显高于CNKI平台的30.25万次和146次。（3）统计期内，OA平台的网络用户以中国和美国为主，下载量分别为88.78万次和58.08万次，国外用户访问量占总量的42%；CNKI平台的受众绝大多数为中国读者（下载量26.49万次）。（4）OA平台的国内用户集中于京沪地区，CNKI平台的国内用户集中于科技经济强省（市），且主要读者为高校师生。 结论 期刊OA平台是网络传播的主要载体，具有强大的网络国际传播影响力；CNKI平台是国内用户获取学术资源的重要来源；两个平台受众各异，互补促进。推进期刊OA平台建设，加强与CNKI等的多元合作，是农业学术期刊提高网络传播效果、提升期刊学术影响力的有效途径。 Abstract:Objective To analyze the effectiveness of network communication and information dissemination through publication of trade journals for agricultural communities. Methods The statistics relating to network communication of the Fujian Journal of Agricultural Sciences (FJAS) using the Open Access (OA) and the China National Knowledge Infrastructure (CNKI) platforms were compiled. Data with respect to the annual downloads and browses, user geography and affiliation distributions in 2012—2017, as well as the total downloads, downloads per article, and distributions of download frequency on papers published from 2008 to 2017 were used for the analysis. Results (1) During 2012—2017, the number of downloads of articles published in FJAS through the OA platform was 1,640,600 and that of browses 3,252,200. Comparing to CNKI, they were 6.44 times higher on the downloads and 12.03 times on the browses. The visitations on FJAS through both platforms in that period were continually rising in numbers. (2) From 2008 to 2017, the total downloads on FJAS published material through the OA platform reached 1,042,900 averaging 503 per paper, which were significantly higher than those of CNKI (i.e., 30,250 downloads averaging 146 per paper). (3) In those years, the majority of FJAS online users on OA were from China (887,800 downloads) and the United States (64,0700 downloads). All foreign users made 46.83% of the total browse. Meanwhile, on the CNKI platform, most FJAS logons came from China, with 286,000 downloads accounting for 99.13% of the total. (4) In China, the FJAS domestic users who used OA were mainly from Beijing and Shanghai; whereas those applied the CNKI platform were largely from the economically well-developed localities and science-and-technology-oriented higher education and research institutions. Conclusion The OA platform was the main venue for network communication accessed by readers in search for information provided by academic periodicals. It significantly contributed to the international communication and information exchange. The CNKI platform, on the other hand, tended to be the choice by domestic scientific information seekers. The two platforms complemented each other by serving different audiences. Consequently, further improving the OA platform and, at the same time, enhancing the joint efforts with CNKI would highly benefit the agriculture and scientific communities in fostering the communication, extending the reach, and assisting the information dissemination. -
图 1 2012—2017年《学报》基于OA和CNKI的全文下载量比较
Figure 1. Total downloads of FJAS articles using OA and CNKI platforms in 2012—2017
图 2 2012—2017年《学报》基于OA和CNKI的浏览量比较
Figure 2. Total browses of FJAS articles using OA and CNKI platforms in 2012—2017
图 3 OA和CNKI平台2008—2017年文献年下载量比较
Figure 3. Annual downloads of FJAS articles published in 2008—2017 using OA and CNKI platforms
图 4 OA和CNKI平台2008—2017年文献篇均下载量比较
Figure 4. Downloads per FJAS paper published in 2008—2017 using OA and CNKI platforms
图 5 基于OA和CNKI的《福建农业学报》2008—2017年论文下载频次聚集度
Figure 5. Aggregation of paper downloading frequency on FJAS articles published in 2008—2017 using OA and CNKI platforms
表 1 2012—2017年《学报》OA和CNKI平台访问量所在地的国家分布
Table 1. Global downloads of FJAS articles using OA and CNKI platforms in 2012—2017
国家
CountryOA下载量/次
Download on OAOA浏览量/次
Browse Quantity on OACNKI下载量/次
Download on CNKICNKI浏览量/次
Browse Quantity on CNKI中国 China 887 754 2 225 682 264 929 279 943 美国 The United States 580 778 1 178 981 1 103 343 法国 Francee 9 389 52 751 69 3 乌克兰 Ukraine 8 786 52 544 3 0 加拿大 Canada 8 680 10 143 59 27 韩国 Korea 7 713 634 115 96 德国 Germany 5 123 23 137 81 15 英国 The United Kingdom 4 159 46 182 87 12 俄罗斯 Russia 3 266 25 065 32 8 荷兰 Netherlandss 2 696 4 049 42 5 朝鲜 North Korea 2 240 133 0 0 拉脱维亚 Latvia 1 725 746 0 0 意大利 Italy 1 699 34 002 31 0 日本 Japan 1 199 740 176 50 蒙古 Mongolia 871 1 552 1 0 越南 Vietnam 700 754 9 6 印度 India 685 1 231 32 6 马来西亚 Malaysia 659 295 7 8 菲律宾 Philippines 451 1 157 5 0 澳大利亚 Australia 372 394 92 51 泰国 Thailand 257 272 18 3 捷克 Czech 243 1 873 5 0 新加坡 Singapore 186 115 21 20 巴西 Brazil 153 101 64 11 伊朗 Iran 150 175 11 0 瑞典 Sweden 147 582 28 0 罗马尼亚 Romania 134 52 2 0 土耳其 Turkey 118 411 14 1 埃及 Egypt 110 91 11 1 巴基斯坦 Pakistan 105 120 10 1 挪威 Norway 29 1 007 12 3 奥地利 Austria 49 886 8 0 卢森堡 Luxembourg 43 681 1 0 芬兰 Finland 43 649 11 0 瑞士 Switzerland 51 642 16 2 未划分 Unidentified 0 0 21 347 20 550 注：中国用户包括我国内地和台港澳地区。
Note: The research area of China includes mainland China, Taiwan, Hongkong and Macao.
下载: 导出CSV
表 2 2012—2017年《学报》OA和CNKI平台访问量的国内各省、市（区）分布
Table 2. Downloads by countries of FJAS articles using OA and CNKI platforms in 2012—2017
省、市
（区）
Provinces, cities
or districtsOA下载
量
Download
on OA/次OA下载
比例
Download ratio
on OA/%OA浏览
量
Browse
on OA/次OA浏览
比例
Browse ratio
on OA/%CNKI下载
量
Download
on CNKI/次CNKI下载
比例
Download ratio
on CNKI/%CNKI浏览
量
Browse on
CNKI/次CNKI浏览
比例
Browse ratio
on CNKI/%北京 Beijing 602 203 67.83 1 174 831 52.79 25 027 9.45 26 830 9.58 上海 Shanghai 88 729 9.99 235 918 10.60 8 290 3.13 8 645 3.09 浙江 Zhejiang 24 540 2.76 30 819 1.38 11 181 4.22 19 697 7.04 广东 Guangdong 22 725 2.56 105 036 4.72 28 136 10.62 28 356 10.13 河南 Henan 19 207 2.16 98 063 4.41 6 525 2.46 7 105 2.54 安徽 Anhui 16 840 1.90 47 868 2.15 6 761 2.55 8 152 2.91 福建 Fujian 10 869 1.22 8 449 0.38 20 247 7.64 22 356 7.99 台湾 Taiwan 8 409 0.95 2 416 0.11 557 0.21 637 0.23 湖北 Hubei 7 034 0.79 19 150 0.86 13 680 5.16 12 698 4.54 山东 Shandong 5 597 0.63 2 749 0.12 12 908 4.87 12 996 4.64 陕西 Shaanxi 5 533 0.62 22 164 1.00 6 706 2.53 6 863 2.45 四川 Sichuan 4 014 0.45 1 398 0.06 8 590 3.24 8 716 3.11 江苏 Jiangsu 3 819 0.43 5 719 0.26 23 135 8.73 24 137 8.62 天津 Tianjin 3 500 0.39 11 023 0.50 4 420 1.67 4 145 1.48 云南 Yunnan 3 417 0.38 1 494 0.07 7 101 2.68 5 889 2.10 河北 Hebei 3 273 0.37 6 981 0.31 5 196 1.96 5 540 1.98 辽宁 Liaoning 2 593 0.29 894 0.04 6 215 2.35 6 249 2.23 重庆 Chongqing 1 951 0.22 1 570 0.07 5 983 2.26 6 572 2.35 湖南 Hunan 1 777 0.20 2 776 0.12 7 419 2.80 7 434 2.66 贵州 Guizhou 1 185 0.13 979 0.04 5 167 1.95 4 856 1.73 江西 Jiangxi 1 061 0.12 1 985 0.09 5 676 2.14 5 930 2.12 海南 Hainan 934 0.11 431 0.02 5 395 2.04 4 985 1.78 黑龙江 Heilongjiang 911 0.10 680 0.03 7 805 2.95 7 397 2.64 甘肃 Gansu 899 0.10 317 0.01 3 567 1.35 3 508 1.25 山西 Shanxi 818 0.09 11 024 0.50 3 754 1.42 3 280 1.17 吉林 Jilin 743 0.08 12 296 0.55 6 003 2.27 5 981 2.14 其他 Other* 45 173 5.09 418 652 18.81 19 485 7.35 20 989 7.50 合计 Total 887 754 100 2 225 682 100 264 929 100 279 943 100 注：*包括广西、内蒙古、新疆、宁夏、青海、西藏、香港、澳门地区和IP地址不确定的地区。
Note：*Including Guangxi, Inner Mongolia, Xinjiang, Ningxia, Qinghai, Xizang, Hongkong, Macao and areas with uncertain IP addresses.
下载: 导出CSV
表 3 《福建农业学报》国内读者所属主要单位分布（CNKI）
Table 3. Distribution of FJAS domestic readers by affiliations using CNKI platform
单位
InstitutionCNKI下载量
Download on
CNKI/次CNKI下载比例
Download ratio on CNKI/%CNKI浏览量
Browse Quantity on CNKI/次CNKI浏览比例
Browse ratio on CNKI/%华南农业大学 South China Agricultural University 14 443 6.41 12 934 6.01 南京农业大学 Nanjing Agricultural University 11 136 4.94 9 806 4.55 华中农业大学 Huazhong Agricultural University 9 320 4.13 8 255 3.83 中国农业大学 China Agricultural University 6 583 2.92 5 472 2.54 西北农林科技大学 Northwest A &F University 5 975 2.65 5 551 2.58 山东农业大学 Shandong Agricultural University 5 182 2.30 5 080 2.36 中山大学 Sun Yat-Sen University 3 650 1.62 2 264 1.05 海南大学 Hainan University 3 410 1.51 2 915 1.35 东北农业大学 Northeast Agricultural University 3 281 1.46 3 085 1.43 福建农林大学 Fujian Agriculture and Forestry University 2 629 1.17 3 158 1.47 厦门大学 Xiamen University 2 459 1.09 2 720 1.26 青岛农业大学 Qingdao Agricultural University 2 444 1.08 2 467 1.15 吉林农业大学 Jilin Agricultural University 2 436 1.08 2 210 1.03 沈阳农业大学 Shenyang Agricultural University 2 432 1.08 2 133 0.99 中国科学院 Chinese Academy of Science 2 336 1.04 2 221 1.03 广西农科院科技情报所 Sci-tech Information Institute，Guangxi Academy of Agricultural Sciences 2 246 1.00 1 885 0.88 中国农科院农业信息研究所 Institute of Agriculture Information, Chinese Academy of Agricultural Sciences 2 186 0.97 2 046 0.95 扬州大学 Yangzhou University 2 180 0.97 2 108 0.98 四川农业大学 Sichuan Agricultural University 2 036 0.90 1 701 0.79 未分配（局域网）Unknown 13 272 5.89 13 684 6.34 注：调查时间段为2005—2017年。
Note: the research period was during 2005—2017.
下载: 导出CSV
-
[1] 赵廓, 陈禾. 国外科技期刊网络传播效果研究 [J]. 科技与出版, 2018(10):170−173.ZHAO G, CHEN H. Research on the Effect of Network Communication of Foreign Sci-tech Journals [J]. Science-Technology & Publication, 2018(10): 170−173.(in Chinese) [2] 中国知网. 期刊导航—农业科技[EB/OL]. (2019−04−28)[2019−06−15]. http://navi.cnki.net/KNavi/Journal.html [3] 李树霞. 农业科技核心期刊网站建设及OA出版调查研究 [J]. 中国编辑, 2013(5):52−56.LI S X. Research on website construction and OA publishing of agricultural science and technology core journals [J]. Chinese Editors Journal, 2013(5): 52−56.(in Chinese) [4] 郭晓亮, 刘小燕, 颜帅, 等. 基于中国知网的《清华大学学报(自然科学版)》网络传播分析 [J]. 科技与出版, 2015(11):43−50.GUO X L, LIU X Y, YAN S, et al. Network Communication Analysis of Journal of Tsinghua University (Natural Science Edition) Based on China National Knowledge Infrastructure [J]. Science-Technology & Publication, 2015(11): 43−50.(in Chinese) [5] 张韵, 袁醉敏, 陈华平, 等. 基于CNKI的《浙江农业学报》2005—2012年网络传播分析 [J]. 浙江农业学报, 2014, 26(4):1134−1138. doi: 10.3969/j.issn.1004-1524.2014.04.52ZHANG Y, YUAN Z M, CHEN H P, et al. Analysis of network transmission of Acta AgriculturaeZhejiangensis during the period from 2005 to 2012 [J]. Acta Agriculturae Zhejiangensis, 2014, 26(4): 1134−1138.(in Chinese) doi: 10.3969/j.issn.1004-1524.2014.04.52 [6] 高峻, 袁醉敏, 张韵, 等. 《浙江农业学报》2013—2015年网络传播分析——以中国知网数据为例 [J]. 浙江农业学报, 2017, 29(8):1409−1414. doi: 10.3969/j.issn.1004-1524.2017.08.24GAO J, YUAN Z M, ZHANG Y, et al. Analysis into network transmissibility of Acta AgriculturaeZhejiangensis in 2013-2015: Taking CNKI data as an example [J]. Acta Agriculturae Zhejiangensis, 2017, 29(8): 1409−1414.(in Chinese) doi: 10.3969/j.issn.1004-1524.2017.08.24 [7] 方红玲. OA网站与商业网站论文高下载量对比分析及其与被引频次的相关性研究——以《中国科技期刊研究》为例 [J]. 中国科技期刊研究, 2013, 24(5):866−869. doi: 10.3969/j.issn.1001-7143.2013.05.011FANG H L. Comparative Analysis of High Downloads of OA Websites and Commercial Websites and Their Correlation with Cited Times: A Case Study of Chinese Journal of Scientific and Technical Periodicals [J]. Chinese Journal of Scientific and Technical Periodicals, 2013, 24(5): 866−869.(in Chinese) doi: 10.3969/j.issn.1001-7143.2013.05.011 [8] 蒋静. 自动化和计算机技术类核心期刊的OA现状、特点和传播效果分析 [J]. 中国科技期刊研究, 2014, 25(9):1106−1112. doi: 10.3969/j.issn.1001-7143.2014.09.003JIANG J. Analysis of OA Status, Characteristics and Communication Effect of Core Journals in Automation and Computer Technology [J]. Chinese Journal of Scientific and Technical Periodicals, 2014, 25(9): 1106−1112.(in Chinese) doi: 10.3969/j.issn.1001-7143.2014.09.003 [9] 张伟伟, 李燕, 赵文义, 等. 公共利益视阈下学术期刊开放获取路径 [J]. 中国科技期刊研究, 2017, 28(7):599−604.ZHANG W W, LI Y, ZHAO W Y, et al. Research on development strategy of academic journals open access from the perspective of public interests [J]. Chinese Journal of Scientific and Technical Periodicals, 2017, 28(7): 599−604.(in Chinese) [10] 武学良, 肖宏, 刘清, 等. 中国科学院科技期刊开放获取问题分析与发展探讨 [J]. 中国科技期刊研究, 2012, 23(4):526−529. doi: 10.3969/j.issn.1001-7143.2012.04.002WU X L, XIAO H, LIU Q, et al. Analysis and Development of the Open Access Problem of Sci-tech Journals of Chinese Academy of Sciences [J]. Chinese Journal of Scientific and Technical Periodicals, 2012, 23(4): 526−529.(in Chinese) doi: 10.3969/j.issn.1001-7143.2012.04.002 [11] 苏金燕. 学术期刊开放获取出版模式探析——由使用学术期刊数据库引起的思考 [J]. 情报资料工作, 2012(3):65−68. doi: 10.3969/j.issn.1002-0314.2012.03.015SU J Y. An Analysis of the Open Access Publishing Mode of Academic Journals——Thoughts Caused by the Use of Academic Journal Databases [J]. Information and Documentation Services, 2012(3): 65−68.(in Chinese) doi: 10.3969/j.issn.1002-0314.2012.03.015 [12] 温国泉, 孔令孜, 汪羽宁. 农业生物类中文核心期刊若干评价指标评析 [J]. 出版科学, 2017, 25(3):84−89. doi: 10.3969/j.issn.1009-5853.2017.03.019WEN G Q, KONG L Z, WANG Y N. Comparing of Chinese Agrobiology Core Journals Based on Varied Valuation Indexes [J]. Publishing Journal, 2017, 25(3): 84−89.(in Chinese) doi: 10.3969/j.issn.1009-5853.2017.03.019 -
点击查看大图
图(5) / 表(3)
计量
- 文章访问数: 969
- HTML全文浏览量: 296
- PDF下载量: 22
- 被引次数: 0
